Micil Distillery had already established itself as a standout in Ireland’s craft spirits renaissance. With their distinctive brand identity and award-winning range of traditional Irish whiskeys, they were winning hearts and palates across Ireland. However, their digital presence wasn’t reflecting the quality and craftsmanship that went into every bottle.
When Bord Bia approached us to help transform Micil Distillery’s digital presence, several critical challenges emerged:
We had several web design companies pitch for the project, and Marcos and his team were the standout candidate from the outset.
Working in collaboration with threebrand (visual brand strategy and design agency), we developed a comprehensive digital strategy that would honor Micil’s heritage while positioning them for growth in the competitive spirits market.
The new website launch delivered remarkable results that transformed Micil Distillery’s business:
This project exemplified successful inter-agency collaboration:
Inch and Mile: Technical development and eCommerce expertise
threebrand: Visual brand strategy and design
Bord Bia: Project facilitation and market insights
Micil Distillery: Industry expertise and brand vision
There was a real demonstration of collaboration on this inter-agency project in order to realise the client's objectives and bring the Micil brand to life online.
The transformation extended far beyond sales metrics:
Benchmark for craft spirits’ digital presence
Successful model for heritage brand modernisation
Proof of concept for digital transformation ROI
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The new website has positioned Micil Distillery for continued growth. Thier platform is ready for new product launches and stable for high volumes of traffic. A scalable infrastructure allows the continuation of their international expansion while leveraging data insights for informed business decisions. This has laid a strong foundation for digital marketing initiatives now and into the future.
They are consummate professionals who made a complicated process very easy for us, and Marcos was an absolute pleasure to work with from start to finish. They went above and beyond for us, and the result is an incredible website that has literally quadrupled our online sales overnight, and given our company an online brand home that we can be proud of. I can't speak highly enough of Marcos and Inch and Mile, and would strongly recommend them to anyone looking for a premium website!
Whether you’re a craft business looking to scale or an established brand needing digital modernisation, we can help you achieve remarkable results. Let’s discuss how we can quadruple your online success.
