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Better Boards Case Study: New home for a modern brand refresh

Trusted Governance partners by over 30 Irish organisations

Governance Partners: Elevating Board Performance and Leading with Confidence

Better Boards is an Irish governance consultancy supporting boards, executives, and leadership teams across a wide range of organisations.

Following a brand refresh, Better Boards needed their website to properly reflect their updated identity and depth of expertise. While initial visual assets had been developed with a branding partner, the website itself required a full rebuild — both structurally and from a content perspective.

Key requirements included:

  • A modern, brand-aligned website they could be proud of
  • Expanded service pages clearly explaining their governance offering
  • Copywriting support across the full site
  • SEO and image optimisation
  • Strong calls-to-action to support lead generation
  • A mobile-first approach for performance and Google indexing
BetterBoards Website Laptop mockup

Our Approach

Inch & Mile focused on translating the refreshed brand into a clear, authoritative, and easy-to-navigate website.

We led with structure and clarity — simplifying complex governance concepts into accessible, professional messaging — while ensuring the design remained calm, confident, and credible. The site was designed and developed using WordPress, giving the Better Boards team flexibility and control as their services continue to evolve.

Our work combined:

  • Strategic page structure and UX
  • Copy-led design to support clarity and trust
  • Mobile-first layouts and performance optimisation
  • SEO best practices baked in from day one

Our Solution

The finished website delivers:

Clearly defined individual service pages explaining Better Boards’ offering in detail

  • Consistent, professional copywriting across all pages
  • Optimised imagery and on-page SEO foundations
  • Clear and logical user journeys with strong CTAs
  • A fast, responsive, mobile-first experience

The result is a website that supports both credibility and conversion, without feeling sales-driven.

The Outcome: A modern + flexible website

Leads and a home to grow

Better Boards now has a modern, flexible website that:

  • Reflects their refreshed brand and professional standing
  • Clearly communicates their services and value
  • Supports inbound enquiries and ongoing growth
  • Is easy to manage and expand using WordPress

Most importantly, the website now acts as a true extension of their governance expertise — not just an online brochure.

We found Marcos to be extremely incisive in understanding our business model and how best to project it in our website. He was very effective in project managing us through to delivery. All in all a very positive experience

Bernie Gray, Better Boards

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